The United Arab Emirates (UAE) has seen a significant rise in the number of social media influencers thanks to its dynamic population and a rapidly growing digital landscape. This vibrant hub has not only witnessed a surge in homegrown influencers but also welcomed international creators with open arms. However, to ensure a safe and transparent influencer space for both consumers and brands, the National Media Council (NMC) has implemented new regulations starting from July 1st, 2024. These regulations require social media influencers to obtain a license before engaging in any promotional activities. This change marks a significant step up towards establishing a more structured and transparent influencer ecosystem within the UAE. Partnering with influencers with a license can boost your influencer marketing services in the UAE.
This blog post serves as a comprehensive guide for aspiring and established influencers navigating the new influencer licensing system in the UAE. We’ll delve into the who, what, why, and how of obtaining an influencer license, ensuring you stay compliant and continue thriving in the digital realm.
Why the Change?
The UAE influencer ecosystem has been growing exponentially for the past few years. To ensure this dynamic space thrives responsibly, the UAE introduced influencer licenses. By introducing an influencer license the UAE aims to create a more responsible and regulated social media environment in the UAE. The NMC seeks to ensure transparency and ethical practices within influencer marketing, protecting both consumers and brands. The license will act as a safeguard against misleading or deceptive advertising, promoting content that adheres to UAE community guidelines. All these translate to a better and safer digital space.
Who Needs an Influencer License?
The new regulations apply to any individual residing in the UAE who earns monetary benefits or receives gifts in exchange for promoting products or services on social media platforms like Instagram, YouTube, Facebook, and others. This includes bloggers, vloggers, and anyone monetizing their content through brand partnerships with social media marketing teams must also comply.
What are the Benefits of Getting an Influencer License?
While obtaining a license might seem like an additional hurdle, it presents several advantages for influencers:
Legality and Credibility
A license can be a boost to your credibility. It signifies your adherence to the NMC guidelines, granting you legitimacy and boosting your credibility in the eyes of brands and potential clients.
Protection
The license helps to make the internet a safer and better place for everyone. The regulation offers transparency and a framework for fair practices within the influencer industry, safeguarding both influencers and consumers.
Growth Opportunities
An influencer license opens doors to collaborations with bigger brands and participation in official influencer marketing campaigns.
How to get an influencer license in Abu Dhabi
In order to obtain your influencer license in Abu Dhabi, you should follow these steps:
- Go on the Tamm platform and login using your digital ID
- Navigate to services provided by Abu Dhabi Department of Economic Development (DED)
- Choose the freelancer license option
- Fill out the required information
- Pay the necessary fees to get your license via email
Conclusion
The introduction of influencer licenses in the UAE signifies a maturing digital media landscape. This initiative by the NMC goes beyond simply regulating the industry. It aims to cultivate a more ethical and transparent social media environment in the UAE. By obtaining a license, you demonstrate your commitment to professionalism and responsible content creation.