Branding Agency in Abu Dhabi

We approach each branding project with a comprehensive audit to gain a deep understanding of our client’s business values, target audience, and market position. From there, we work collaboratively with our clients to develop a unique brand identity that accurately reflects their values and resonates with their target audience.

We work with clients across a range of industries from F&B, hospitality, healthcare, education, real estate, and more. We’re committed to providing tailored branding solutions that meet the unique needs of each brand.

Our pricing structure varies depending on the specific needs of each client and the scope of the project. We work closely with our clients to provide transparent pricing that aligns with their budgets and goals.

While a logo is important, it’s not enough to define your brand on its own. Strong brand identity requires a comprehensive approach that includes brand messaging, visual identity design, and more.

As a Branding Agency In Abu Dhabi, we at Eighty Six Media take a strategic approach to branding that helps our clients establish a unique and compelling brand identity that resonates with their target audience and drives long-term success.

At Eighty Six Media, we pride ourselves on our personalized approach to branding. We work closely with our clients to develop unique and memorable brand identities that accurately reflect their business values and resonate with their target audience.

A branding agency is a type of specialist service provider concentrated in brand development, enhancement, and management of a business. This involves creating a unique voice, visual character, and messaging approach that distinguishes the brand in its market. Aligning these components across every interaction with customers, a branding agency assists companies in defining and communicating their values, mission, and story.

Among the branding services are logo creation, color pallet selection, brand storytelling, voice and tone development, and rules for consistent brand presentation. We closely collaborate with companies to guarantee the brand appeals to the target market and sets apart itself from competitors. A branding agency may raise customer awareness, build loyalty, and strengthen the legitimacy of the brand in the market by developing an effective perception of the brand.

By means of a consistent, attractive, and trustworthy image across all online platforms, branding greatly improves a business’s digital visibility. It follows this:

Establishes Recognition and Credibility

Differentiates Your Business

Engages Your Target Audience

Drives Consistency Across Channels

Boosts Search Engine Optimization (SEO)

Supports Higher ROI

By means of expert branding services, you may establish a consistent and appealing digital presence, enhancing customer involvement and so increasing your place in the digital scene.

Branding businesses assist businesses in creating a unique identity, raising brand awareness, and connecting with their target market via a range of services. Branding agencies in Abu Dhabi typically provide multiple key services:

Brand Strategy and Positioning

Logo and Visual Identity Design

Brand Storytelling and Messaging

Brand Guidelines

Digital Branding and Online Presence

Rebranding and Brand Refresh

Packaging and Product Design

Market Research and Brand Analysis

Campaigns and Content Marketing

Branding agencies help businesses build a strong, consistent brand identity that increases customer loyalty, market positioning, and brand awareness across multiple platforms.

Branding and marketing are closely related but serve different purposes within a business strategy.

1. Purpose

Branding: Building a unique identity for a business and defining its desired impression on its target market drives branding. It includes defining values, identity, message, and visual aspects including color schemes and logos. “Who are we as a company?” asks branding, and it seeks to create long-term emotional ties with customers.

Conversely, marketing is more about aggressively advertising and selling products or services. It calls for approaches and plans to attract possible customers, create demand, and propel sales. Often concentrating on short-term goals, marketing responds to the question, “How do we reach and convince our target audience?”

2. Function

It is very basic, branding shapes the company’s reputation, culture, and general direction. It helps consumers relate to and understand the goal of the company, therefore providing the “why” behind marketing activities.

Using branding guidelines, marketing is tactical and creates messages that appeal to the target market. It raises awareness and involvement using strategies including content marketing, promotions, social media, and advertising.

3. Result

Over time, branding seeks to build trust, loyalty, and awareness. Because it promotes connection and being part of something, successful branding may inspire advocacy and client loyalty.

Marketing seeks leads, revenues, and conversions. Although it raises awareness, its main objective is to get quantifiable results inside designated periods.

By providing experience, strategic insights, and creative ideas catered to your business’s requirements, a branding agency can be quite helpful in the rebranding process. Here’s how a branding agency might help with rebranding:

Comprehensive Brand Audit

A branding agency starts by conducting a thorough analysis of your current brand identity, including your messaging, visual elements, market position, and customer perception. 

Strategic Positioning

It will help redefine the positioning of your brand in the market, so that it speaks to your target market and complements your company objectives. 

Brand Identity

A branding agency will help you create fresh graphic elements reflecting your revised brand identity, including typeface, color palettes, and logos. 

Implementation Planning

Including dates, finances, and advertising methods, agencies provide a thorough plan for implementing the new brand identity.

Targeted marketing campaigns

Marketing and Communication Strategists implement targeted marketing campaigns to introduce the rebranded identity to the public. This may include social media promotions, press releases, and content marketing strategies designed to generate buzz and attract attention .

Tracking and Correcting

Tracking the success of the rebranding by means of indicators like brand awareness, customer involvement, and sales performance.

Leveraging the knowledge of a branding agency helps businesses to effectively negotiate the complexity and guarantee that their new identity is clearly defined, strategically positioned, and relevant to their audience.

Depending on multiple factors, like the intricacy of the brand, the scope of the project, and the resources available, developing a brand identity may need multiple stages. Usually, the process spans many weeks to many months. The usual phases in building a brand identity are broken out here together with the corresponding timescales:

Research and discovery (2-4 Weeks)

Researching markets, understanding target audiences, and competitor analysis comprise this step. It gives you an understanding of what appeals to your prospective clients, thereby building the basis for your brand identity.

Strategy Development (2–3 weeks)

Based on the research, the next step is to develop a brand strategy that outlines your brand’s mission, values, positioning, and unique selling propositions (USPs). This is crucial for ensuring that all branding elements align with your overall goals.

Design Development: 4–8 weeks

Designing visual components like logos, color pallets, typefaces, and other graphic elements falls under this phase. The complexity and required number of design iterations will considerably affect the length of time.

Application (2–4 weeks)

Once the designs are approved, the branding agency will assist in applying the brand identity across various touchpoints, including websites, social media, marketing materials, and packaging.

Feedback and Refinement (1-2 weeks)

Gathering feedback from stakeholders and making any required changes following launch is important. This ongoing refinement can happen over time as the brand evolves.

Overall Timeline

Depending on the specific requirements and the degree of the band’s engagement, developing a complete brand identity can take anywhere from 8 to 20 weeks (around two to five months).