#WomenOfTheUAE - Audi Abu Dhabi Celebrates Emirati Women’s Day.
The mechanism of this campaign revolves around featuring compelling stories of Emirati women who have broken barriers, achieved success, and made a positive impact in their respective fields. These stories will be presented in a series of engaging social media content. The series will range from inspiring young Emirati women to elders. Each individual has their own story of progress to share.
The Audience
- a) Emirati Women: The campaign should resonate with Emirati women of all ages, backgrounds, and interests. It should inspire them, make them feel valued, and encourage them to pursue their dreams and ambitions.
- b) General Public: The campaign should also appeal to the broader public, including Emirati men, expatriates, and international audiences. It should showcase the progressive nature of Audi Abu Dhabi and position the brand as an advocate for gender equality.
Key Messaging
Audi Abu Dhabi is proud to celebrate Emirati Women’s Day and honor the achievements of Emirati women and also believes in empowering women and fostering gender equality, both within the company and in society at large.
