Colemont - Insurance Company Rebranding
Colemont, a long-standing insurance company in the UAE, sought a rebrand to enhance its current presence and improve its market impact. Our task was to redesign their color palette, logo, typography, stationeries, and overall visual identity to reflect a more corporate and authoritative image.
Service
Branding and Visual Identity Design
Client
Colemont
Industry
Insurance Company
Understanding the Vision
Colemont aimed to maintain its established presence while refreshing its visual identity to appear more powerful and solid. The goal was to create a brand that exudes corporate professionalism and trustworthiness, aligning with its long-standing reputation in the insurance industry. Our challenge was to balance tradition with a modernized appearance.
Our Process
We began by understanding Colemont’s history, values, and market position. This informed our approach to developing concepts that respect the company’s legacy while introducing a modern and impactful visual identity.
We redesigned the logo with a strong and heavy-weighted typeface to convey power and solidity. The typography is bold and confident, reflecting Colemont’s strength and reliability in the insurance sector.
We chose a color palette consisting of blue, dark blue, and grey. Blue and dark blue are commonly associated with trust, stability, and professionalism, which are key attributes for an insurance company. Grey adds a touch of sophistication and balance to the overall design.
The redesigned visual identity was applied to all stationery, including business cards, letterheads, envelopes, and marketing materials. This ensured a consistent and professional look across all brand touchpoints
Impact
The rebranding of Colemont successfully refreshed its visual identity while maintaining its established presence. The new logo, with its strong typography, and the refined color palette of blue, dark blue, and grey, conveyed a sense of power, stability, and professionalism. The cohesive application of the visual identity across all materials reinforced Colemont’s reputation as a solid and trustworthy insurance provider. As a result, Colemont now has a modern and impactful brand appearance that resonates with both existing and potential clients, enhancing its market presence and credibility.
