Crafting VFX Magic for Chili’s New UAE Re-launch Campaign

Overview: In a bold move to reintroduce Chili’s under the new management at Al Zahia Mall, Sharjah, Eighty Six Media designed a unique VFX-enhanced launch campaign. The campaign aimed to capture the imagination of both new and returning patrons through a visually stunning promotional video that depicted a giant burger descending onto the roof of the mall, accompanied by falling chili peppers.

Services

Campaign Management, Media Production

Client

Chili’s, Sharjah, UAE
Chili’s, Bahrain

Industry

Food & Beverage

The Objective

To create a visually engaging and memorable introduction to the newly revamped Chili’s.
To generate buzz and attract a wide audience by using high-impact visual effects.
To distinguish Chili’s from competitors through innovative visual storytelling.

Execution

Storyboarding: Initiated with a creative session to storyboard the entire sequence, ensuring the concept was clear and impactful.
Shooting and Animation: Combined digital animation with live-action footage to create a seamless integration of the burger and chili peppers with the actual footage of the mall.
Post-Production: Engaged in meticulous post-production to ensure visual coherence and impact, with particular attention to color grading and sound design to complement the visuals.

Distribution

Social media platforms linked to both Chili’s and Al Zahia Mall.
Online ads targeted to the local demographic, emphasizing the novelty and creativity of the launch.

Conclusion

The VFX campaign for Chili’s Al Zahia not only achieved its marketing goals but also brought creativity to food and beverage advertising. The striking imagery of a burger falling onto a building, enveloped by a shower of chili peppers, powerfully represented the exciting and bold flavors that Chili’s offers. This approach left a notable impression in the market and highlighted the significant role of visual effects in modern advertising.

To view the final result on instagram linked here ➝

Learn more about the whole Launch Campaign linked here ➝

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