KCHNZ - Abu Dhabi Shared Kitchen branding
KCHNZ, a shared kitchen facility based in Abu Dhabi, needed a rebrand that would reflect a modern and hygienic visual identity. Our objective was to create a brand that conveys cleanliness and technological innovation, making it appealing and trustworthy to its users.
Service
Branding and Visual Identity Design
Client
KCHNZ
Industry
Shared Kitchen
Understanding the Vision
KCHNZ aimed to project an image of hygiene and modernity, emphasizing its state-of-the-art facilities and cleanliness. The brand needed to communicate efficiency and innovation while maintaining a welcoming and professional appearance. Our goal was to encapsulate these attributes in a distinctive and memorable brand identity.
Our Process
We began by researching industry standards and trends in shared kitchen facilities, focusing on elements that highlight hygiene and technological advancement. This helped us in developing concepts that would resonate with KCHNZ’s target audience.
We designed a logo featuring an outline illustration of a steaming pot. Upon closer inspection, the letters K-C-H-N-Z can be identified within the design. This clever integration of the brand’s name into the logo adds a unique and thoughtful touch, symbolizing the innovative spirit of KCHNZ.
Yellow was chosen as the primary color to convey the technological approach, symbolizing energy, innovation, and optimism. White was selected to express hygiene, purity, and simplicity, reinforcing the cleanliness of the shared kitchen environment.
The new visual identity was applied across various brand touchpoints, including kitchen signage, staff uniforms, packaging, digital platforms, and promotional materials. This ensured a consistent and professional appearance that highlighted hygiene and innovation.
Impact
The rebranding of KCHNZ successfully conveyed the essential qualities of hygiene and modernity. The distinctive logo, with its integrated letters and steaming pot design, along with the bright and clean color palette, helped establish a strong, recognizable brand identity. The new visual identity has made KCHNZ more appealing to its users, emphasizing its commitment to providing a clean and technologically advanced shared kitchen environment. As a result, KCHNZ now stands out in the market as a modern, hygienic, and innovative shared kitchen facility.
